Digital Marketing Career Australia in 2023


Digital marketing is somewhat of a buzzword nowadays.

But if you still don’t know the worth of a digital marketing career in Australia in 2023, don’t worry because we’ve got your back!

So, let’s start with the basics: What exactly does a digital marketer do?

Well, a digital marketer’s main job is to manage a company’s online presence as well as develop marketing strategies that leverage digital channels to promote the company’s products, services, or brands. Of course, the nitty-gritty details of the job can vary depending on the company’s unique requirements. However, generally, it involves analyzing raw data to identify patterns and make subsequent recommendations for website optimization and social media auditing. Plus, the digital marketer will also need to collaborate with sales teams to create marketing campaigns and to track the progress of these campaigns. They’ll also deal with the SEO side of things to ensure better discoverability of the company’s website and content.

But hey, don’t confuse a digital marketer with a regular marketer because a digital marketer focuses solely on promotions through digital channels. On the other hand, a marketer can also leverage door-to-door promotions. So, these two roles, albeit similar, are not the same thing.

Average salary of a Digital Marketer in Australia

Now that we know what working as a digital marketer is like, the next big question is salary. How much can you earn with a digital marketing career in Australia in 2023?

So, data is all the rage in the modern world, which means digital marketers are pretty much in demand. This ultimately means that they tend to earn well. As an entry-level digital marketer, you can expect an average annual salary of around $55,000, but as a professional with 2-5 years of experience, you might be able to earn somewhere between $70,000 and $120,000 annually. Yet, as an expert digital marketing manager, you can even earn up to $150,000 a year. More information regarding the salaries associated with pursuing a digital marketing career in Australia in 2023 can be found at SEEK. But overall, it’s quite clear at this point that being a digital marketer can be a really rewarding career, provided you know your way around things.

Demand for Digital Marketers in Australia

Next, let’s assess the demand for digital marketers in Australia. We already claimed that it’s on the upside, but how much are we talking?

Market Demand

According to most sources, the digital marketing industry in Australia is worth billions. Marketing is indispensable for companies, and when you throw data into the mix, you’re only enhancing the chances of your campaign’s success. This is exactly why companies are willing to invest so much in digital marketing. Records show that the Australian advertising spending is around $17 billion – and it’s not stopping yet, either! The industry is consistently showing promise, and therefore, it’s expected to grow even further in the coming years. So, with the right skill set and mindset, you can make it big with a digital marketing career in Australia in 2023 – but wait.

Better opportunities mean higher competition. And yes, digital marketing is one of the competitive career options, especially in Australia, though it’s not saturated yet, so you still have a chance to work hard and earn a place for yourself in the Australian digital marketing landscape. SEEK reports 1,664 jobs in this field in Australia at this very moment, so just apply and try your luck because you have just as much chance as anyone else – just make sure you meet the eligibility criteria first.

Oh, and as for permanent residency (PR), you can apply for it as a digital marketer, too. Digital marketing isn’t on the official Skilled Occupations List, but careers like IT analysts, marketing specialists and web designers are listed, which are closely related occupations. This obviously means that there’s still scope. If you’re a digital marketer, you probably already fall into one or more of these categories, but you can still check the eligibility criteria just to be sure.

How to become a Digital Marketer in Australia?


If you’ve decided that digital marketing is the right career for you, you should then focus on what you need to do to become one. And yes, leave that to us too!

To pursue a digital marketing career in Australia, students need to complete either a diploma or a bachelor’s in marketing, IT, or business. A degree is not compulsory, but it is preferred. You just need skills like excellent written and verbal English communication, SEO, MS Office including Word, PowerPoint, and Excel, email marketing tools such as MailChimp, comprehensive SEO tools such as SEMrush, Google Analytics, Google Search Console, Google Ads Manager, Facebook Ads Manager, video editing tools such as Adobe Premiere Pro, and basic designing skill on Photoshop. And, of course, you’ll need to be good at multi-tasking if you need to apply all these skills at your job. These skills would enable you to successfully execute the tasks assigned to you. Remember, social media management is a big part of digital marketing, and all these skills are essential in that regard. After getting a degree, you should also consider joining a professional body like the Australian Marketing Institute or the Digital Marketing Association because it can be a great step for your career in terms of networking and other opportunities.


The Australian digital marketing industry is huge, but it’s not stopping yet. It’s only expected to expand further and become even more rewarding. However, being a rewarding career means that it’s also super competitive and often tiring. Digital marketing specialist has a very diverse skill set because they’re expected to do everything about social media marketing campaigns – from ideation to launch and even subsequent assessment of perceived vs. achieved success of the campaign. But yes, the job does pay well enough, especially if you have a degree and a certain level of experience. Nevertheless, we wouldn’t recommend it for PR, even though you’ll be able to find several related careers on the skilled occupations list.

But for those of you who are already permanent residents, a digital marketing career in Australia in 2023 is a great option!

If you are planning to come to Australia, you have come to the right page. We will keep you informed with our up-to-date information, news and blogs.

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